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Homegrown By Heroes

The Homegrown by Heroes program allows Illinois farmers, ranchers, fishermen and producers who have served or are still serving in any branch of the U.S. military to use a special logo on the agricultural products they sell to the public.

This special designation sets these farmers apart in the market, allowing these heroes' products to be visible to consumers while giving them the chance to tell their story.

The Homegrown by Heroes program is a free program for veterans, with a 3-year renewal. For those who qualify, the Homegrown by Heroes Illinois Product logo can be used to identify and market Illinois grown and Illinois made products on packaging, signage, websites, and social media or wherever items are sold.

The Homegrown By Heroes logo differentiates veteran-produced products in competitive markets.
It provides consumers a tangible way to support veterans.
Displaying the label gives veterans point-of-sale visibility, increasing success in the marketplace.
Displaying the logo on a farmers' market stand, or anywhere you do business, invites consumers to ask about the label, providing an opportunity for the veteran to share their story and connect with their customers. In many cases, this leads to loyal, returning customers.
Homegrown By Heroes brand awareness is growing rapidly as a result of national publicity and exposure. Your products will be associated with a unique and honorable food label, giving you a competitive advantage.

Veterans of any branch of the U.S. Military from all service eras–including those currently serving.
Those who received a characterization of service of 'Honorable' or 'General (Under Honorable Conditions)' upon discharge.
Agribusinesses and farming operations that maintain a minimum of 50% veteran ownership and a minimum of 50% veteran management control.
Value-added products that contain a minimum of 50% non-water ingredients produced by an HBH-certified producer.

Thanks to partnerships with various agencies and organizations.

Thanks to partnerships with various agencies and organizations, such as the Illinois Farm Bureau, Farmer Veteran Coalition (FVC), Illinois National Guard, Illinois Veterans Affairs, statewide Farmer Veterans Program training and education also are components of the initiative, which will make informational resources available to veterans desiring to farm in the state. These programs:

Develop mentorships between experienced farmers and veterans;
Identify community land access that benefits beginning farmers and saves municipalities’ maintenance costs;
Locate farmers market opportunities and partnerships;
Assist veterans in developing value-added products;
Foster relationships with retailers and food service organizations.

Get Involved!

Discover Homegrown by Heroes Products

Become a Homegrown by Heroes Member

 Become a Homegrown by Heroes Retailer

Show Your Illinois Product Pride with a Free Sticker or Reusable Bag

Take the Illinois Product Pledge! When you take the Illinois Product pledge you’re supporting local farmers, producers, and manufacturers in Illinois. Pledge to spend $10 of your weekly grocery budget on Illinois products. By doing so you help the local economy and reinvest dollars back into the state.

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